Tag: content marketing



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Writing vs Content Marketing

In the book Sick in the Head, a young Jerry Seinfeld is interviewed by an even younger Judd Apatow about the state of stand-up comedy in the 80s. They discuss the difference between comedians who view stand-up as the ultimate goal and comedians who use comedy as a tool to get fame, notoriety, or to get on a sitcom:

“Jerry: Well, they use it as a vehicle, which is fine.