Tag: digital media



Blog

Writing vs Content Marketing

In the book Sick in the Head, a young Jerry Seinfeld is interviewed by an even younger Judd Apatow about the state of stand-up comedy in the 80s. They discuss the difference between comedians who view stand-up as the ultimate goal and comedians who use comedy as a tool to get fame, notoriety, or to get on a sitcom:

“Jerry: Well, they use it as a vehicle, which is fine.

Blog / Tech

Digital Spring Cleaning

As someone who makes digital content for a living (websites, blogs, etc), it is easy to believe that consuming digital content is just as important as creating it. But is it?

For the record, I’m not a big “productivity” guy who feels the need to optimize every aspect of his life. Instead, I weigh every task against my desire to spend time with my wife or play legos with my daughters.

Blog / Tech

Technology as a Tool- Not a Tyrant

Reflecting on the state of American nonprofits in the current century, the stats are good. Even after a major dip with the recession a decade ago, overall giving is up across the board. One of the major forces for good has been the rise of technology and online giving, specifically for smaller nonprofits and faith-based nonprofits. Online giving has increased at a rate almost three times higher than giving as a whole, and the uncharted territory of online activism and social media-based outreach is just beginning to be understood.

Blog / Tech

Digital Media Workflow Step Two – Develop the Mediums

It’s time to come clean. Earlier I said that not every story is put down in writing, and in a sense, that’s true. We can tell our stories through alternative mediums like video and photography. When it comes to our online digital media strategy, however, writing is going to pervade everything you do. And with good reason: writing is still the most effective way to communicate ideas across distance and time.

Blog / Tech

Digital Media Workflow Step One – Find the Story

John is standing in a small semicircle of casual acquaintances, holding a drink in one hand and trying to think of something to say. Everyone else has shared an insightful opinion or humorous anecdote with the group, and he starts to feel the pressure of his own self-consciousness behind his eyes. He knows it’s his turn to talk, but he isn’t sure he has anything to say.

Blog / Tech

Intro to Digital Media Management

The most important ingredient to successful digital media is storytelling. It’s not analytics, it’s not content, it’s not new social networks or conversion rates or newsfeeds. If you want to motivate people to join your team or advocate for your cause or learn something new or donate resources, there needs to be a meaningful narrative that inspires them and that they can use to inspire others.