Tag: digital media

Most of my writing these days is happening over at MasterWP.

  • Should I be Using Google AMP?

    Should I be Using Google AMP?

    Google’s AMP project, short for Accelerated Mobile Pages, came out of nowhere to become one of the more polarizing topics in the modern web. Okay, so maybe not nowhere. AMP came out of one of the largest and most powerful tech companies on the internet. In fact, one of the main criticisms of AMP is […]

  • Writing vs Content Marketing

    Writing vs Content Marketing

    In the book Sick in the Head, a young Jerry Seinfeld is interviewed by an even younger Judd Apatow about the state of stand-up comedy in the 80s. They discuss the difference between comedians who view stand-up as the ultimate goal and comedians who use comedy as a tool to get fame, notoriety, or to get on a […]

  • Digital Spring Cleaning

    Digital Spring Cleaning

    As someone who makes digital content for a living (websites, blogs, etc), it is easy to believe that consuming digital content is just as important as creating it. But is it? For the record, I’m not a big “productivity” guy who feels the need to optimize every aspect of his life. Instead, I weigh every task against […]

  • Technology as a Tool- Not a Tyrant

    Technology as a Tool- Not a Tyrant

    Reflecting on the state of American nonprofits in the current century, the stats are good. Even after a major dip with the recession a decade ago, overall giving is up across the board. One of the major forces for good has been the rise of technology and online giving, specifically for smaller nonprofits and faith-based […]

  • Digital Media Workflow Step Two – Develop the Mediums

    Digital Media Workflow Step Two – Develop the Mediums

    It’s time to come clean. Earlier I said that not every story is put down in writing, and in a sense, that’s true. We can tell our stories through alternative mediums like video and photography. When it comes to our online digital media strategy, however, writing is going to pervade everything you do. And with […]

  • Digital Media Workflow Step One – Find the Story

    Digital Media Workflow Step One – Find the Story

    John is standing in a small semicircle of casual acquaintances, holding a drink in one hand and trying to think of something to say. Everyone else has shared an insightful opinion or humorous anecdote with the group, and he starts to feel the pressure of his own self-consciousness behind his eyes. He knows it’s his […]

  • Intro to Digital Media Management

    Intro to Digital Media Management

    The most important ingredient to successful digital media is storytelling. It’s not analytics, it’s not content, it’s not new social networks or conversion rates or newsfeeds. If you want to motivate people to join your team or advocate for your cause or learn something new or donate resources, there needs to be a meaningful narrative […]